Hej, I'm Alle —
UI/UX Designer & Developer hybrid, based in Sweden

I started my first job in 2007, a strange time when JavaScript frameworks were not around yet, jQuery was in its infancy, and there were no rounded corners and drop-shadow in CSS. My job was at the time called Web Designer, the equivalent of today's UX/UI designer and partially frontend developer. I was working with Adobe Photoshop and Flash, HTML and CSS. Since then, I have accumulated hands-on experience in both UX/UI design and frontend development.

What I do

  1. UX/UI design
  2. Token-based Design Systems, Sass/SCSS, CSS3, HTML5, WordPress, frontend
  3. On-page SEO, schema.org JSON-LD and structured data markup
  4. Performance optimisation using Lighthouse and Performance Insights

Graphic software competences

Adobe Creative Suite (XD, Illustrator, Photoshop), Figma, Sketch

Hobby projects

GridKit · Sysfont · W95font

Where to find me

Email
a@sava.io
Other

Pluggie

Project
Pluggie.se [ Work not public yet ]
Role
UX/UI Designer & Frontend Developer
Challenges
  1. Design with consideration for the ADD/ADHD spectrum
  2. Reorganise primary navigation and fix issues
  3. Establish structured hierarchies and strategic placements for secondary dashboard navigations
  4. Enhance the readability of content pages (Theory pages)
Deliverables
  1. Conduct user research
  2. Develop strategic wireframes
  3. Execute UX and UI design
  4. Create a new logo icon
  5. Implement design on the frontend

Primary navigation / Header

Pluggie.se old header
Old primary navigation
Problem 1
Mina Sidor (My Pages) is redundant. It navigates users to the login page — a flow that is also mirrored by the presence of a login button.
Solution
Ensure a clear presence of Logga in (Log in) and Bli medlem (Sign up) and remove Mina Sidor (My Pages) from the interface.
Problem 2
The Logga in (Log in) and Logga ut (Log out) options are placed right after a search form (Sök i Uppgiftsbanken) that lacks a clearly visible search button. This proximity can lead to confusion, potentially prompting users to mistakenly click on them as if they were the search button.
Solution
Logga in (Log in) and Logga ut (Log out) will be transitioned from primary buttons to navigation links. Bli medlem (Sign up) will be styled as a call-to-action with the design attributes of a primary button.
Problem 3
Account pages are mixed with logged out public pages.
Solution
Relocate account-related pages to the right side of the primary navigation. Left side will be reserved for non-account-related links. Make Mina sidor (My pages) stand out, without being styled as a primary button.
New homepage
New primary navigation (logged out user)
Pluggie.se new redesigned header
New primary navigation (logged in user)

Homepage

Old homepage, browser preview:

Pluggie.se old homepage
Old homepage

New homepage, wireframe:

Orange is used to mark the most important content and call-to-action buttons.

Pluggie.se new redesigned homepage wireframe
New homepage — wireframes

New homepage, full design, web browser preview:

Pluggie.se new redesigned homepage
New homepage — full design, web browser preview

Full projects I designed and developed

Project
Type
Commissioned work
My Work
  1. Logo Design
  2. UX UI Design
  3. Frontend Development
  4. CecilApp theme
  5. On-page SEO
As of 2022 altafino.com was redesigned, but my work can be viewed at sava.io/projects/altafino
Project
Visual Coffee
Type
Self-initiated ecommerce project
My Work
  1. Logo Design
  2. UX UI Design
  3. Development
  4. Content strategy
Project
Fonts Arena.com
Type
Self-initiated project
[ I sold this project June 2022 ]
My Work
  1. Logo Design
  2. UX UI Design
  3. Development
  4. Research & content writing
  5. On-page SEO
Project
BrutalistThemes.com
Type
Self-initiated ecommerce project
[ I sold this project June 2022 ]
My Work
  1. Logo Design
  2. UX UI Design
  3. Development
  4. Product design & development
  5. On-page SEO
  6. Custom fonts
  7. Custom social icons
Logo
Project
Mind Coffee
Type
Self-initiated project
My Work
  1. Logo Design
  2. UX UI Design
  3. Frontend Development
  4. Content writing
Logo
Project
Crafted Pixels
Type
Self-initiated project
[ I sold this project October 2016 ]
My Work
  1. Logo Design
  2. UX UI Design
  3. Development
  4. Product design & development
    (3 WordPress themes, 3 HTML templates, 1 Tumblr theme, 2 .psd templates, and 1 WordPress plugin)
Logo
Project
Glam Ink
Type
Self-initiated project
[ I sold this project February 2018 ]
My Work
  1. Logo Design
  2. UX UI Design
  3. Development
  4. Product design & development
    (10 WordPress themes — 7 commercial and 3 approved in the WordPress.org repo)
  5. On-page SEO
  6. Copywriter
Logo
Project
WP Crumbs
Type
Co-founded project
[ I sold this project November 2017 ]
My Work
  1. Logo Design
  2. UX UI Design
  3. Created a design system for the featured images
  4. Created 2 themes approved in the WordPress.org repo)
  5. On-page SEO
  6. Curator & Writer