- Logo Design
- Web Design
- Frontend Development
- CecilApp theme
- On-page SEO
Hej, I'm Alle —
UI/UX Designer & Developer hybrid, based in Sweden
I started my first job in 2007, a strange time when JavaScript frameworks were not around yet, jQuery was in its infancy, and there were no rounded corners and drop-shadow in CSS. My job was at the time called Web Designer, the equivalent of today's UX/UI designer and partially frontend developer. I was working with Adobe Photoshop and Flash, HTML and CSS. Since then, I have accumulated hands-on experience in both UX/UI design and frontend development.
What I do
- UX/UI design
- Token-based Design Systems, Sass/SCSS, CSS3, HTML5, WordPress, frontend
- On-page SEO, schema.org JSON-LD and structured data markup
- Performance optimisation using Lighthouse and Performance Insights
Hobby projects
GridKit · Sysfont · W95fontWhere to find me
Pluggie
[ WORK IN PROGRESS, not published yet ]
- Research targeted user base and create an appropriate new design
- The new design should cater for ADD/ADHD spectrum
- Reorganise main navigation
- Improve user experience and fix current UX/UI issues
- User research
- Strategy wireframes
- UX and UI Design
- New logo
- Design implementation (frontend)

Full projects I designed and developed
- Logo Design
- Web Design
- Development
- Copywriter
[ I sold this project June 2022 ]
- Logo Design
- Web Design
- Development
- Research & content writing
- On-page SEO
[ I sold this project June 2022 ]
- Logo Design
- Web Design
- Development
- Product design & development
- On-page SEO
- Custom fonts
- Custom social icons
- Logo Design
- Web Design
- Frontend Development
- Content writing
[ I sold this project October 2016 ]
- Logo Design
- Web Design
- Development
- Product design & development
(3 WordPress themes, 3 HTML templates, 1 Tumblr theme, 2 .psd templates, and 1 WordPress plugin)
[ I sold this project February 2018 ]
- Logo Design
- Web Design
- Development
- Product design & development
(10 WordPress themes — 7 commercial and 3 free approved in the WordPress.org repo) - On-page SEO
- Copywriter
[ I sold this project December 2017 ]
- Logo Design
- Web Design
- Created 21 exclusive freebies
- Created 3 themes approved in the WordPress.org repository)
- On-page SEO
- Curator & Writer
[ I sold this project November 2017 ]
- Logo Design
- Web Design
- Created a design system for the featured images
- Created 2 themes approved in the WordPress.org repo)
- On-page SEO
- Curator & Writer
Logo Portfolio
My branding work 2015 - onwards
pluggie [2023]
A graduation cap forming the letter P, with clear shape that downscales to small sizes gracefully.
visual coffee [2020]
I ecompassed the concept of visual coffee with a custom "Co" ligature shaped as a coffee cup.
altafino [2020]
Altafino means highend in Esperanto, and the project belongs to a seasoned software developer. The logotype I created is refined but pragmatic, to reflect the project and the person behind the project.
mind coffee [2019]
Mind Coffee is a slightly nonconformist, belonging to a nerdy person (myself). I aimed to illustrate the concept of mind and coffee, while adding a touch of owner's personal style (pixel art).
fonts arena [2018]
A typography-related project which I created a type-based branding, that aims to be clear, but also strong and attention-drawing.
cowork [2019]
I redesigned the original project's logo, which was initially a simple check mark in a circle. The double checkmarks convey a W, and I styled the circle as a C, to form a CW monogram that stands for Cowork.
brutalist themes [2018]
An appropriately brutalist minimalist logotype, paired with a monospaced font all throughout the website.
glam ink [2017]
Glam Ink is an ecommerce project targeted for female/feminine bloggers. I created a timeless refined calligraphic logotype.
crafted pixels [2016]
A WordPress themes and templates project for which I created a clear but friendly branding.
wpcrumbs [2016]
A WordPress related project for which I created a strong, trustworthy, but also friendly branding.
freebies cafe [2015]
A design project I branded to reflect project's attributes: design and affordability.